(intense music) – Well, if you’re like in Michigan where I am or in the upper, you know, Midwest, we plow snow and lots of snow. – In our case, it’s pure snow plowing. We used to do demolition and excavation year round, but it got to be a bit much. And sometimes you just can’t compromise your happiness for money. So we backed off on the excavation and the demolition part of it and just concentrated solely on snow plowing.
– And if there isn’t snow to plow, there’s tons of side hustles. Like I’ve had eBay, Amazon businesses. I’ve went and worked with friends, remodeled basements. – What some companies do in our market is they upsell a lot of seasonal pruning. Some companies will do Christmas lights.
I don’t do that.
If you’ve ever seen the “Christmas Vacation” movie where the guy like lights the house on fire and the cat, that’s me. I don’t do Christmas lights. – The off season, I look at it almost as a vacation period for a certain period of time, and then it’s also a good time to like fix anything in your business that you don’t like. For example, like last year, we switched over to Jobber from Yardbook, and that’s a good time of the year because everything’s slower.
You don’t have to worry about any customers going out or, you know, employees, ’cause everything’s slowed down. You have the time to catch your breath.
– Oh, that’s the absolute best time. There is nothing better than having that downtime to let you analyze where you’ve already been and to project where you wanna go. Don’t go to Barbados for four weeks and celebrate your success.
Get your butt into the office and figure out how you’re going to top what you’ve already done. That is the time when all your planning and strategy needs to be figured out ahead of time so that when the season starts, it’s just go time. (machine clicking) (logo thumping) (keys clicking).